Let’s face it — social media marketing can feel like showing up to a party you weren’t invited to, wondering if everyone else knows the dance moves… except you.
Don’t worry — we’ve all been there.
The good news? Social media isn’t just for influencers dancing in their kitchens. It’s one of the most cost-effective tools small businesses have to build visibility, connect with customers, and grow. You don’t need a marketing degree or a ring light — you just need to understand the basics. And that’s exactly what we’re here for.
Why Should You Care About Social Media Marketing?
Because your customers are there.
Love it or hate it, social media is where people hang out — and shop, research, ask questions, and decide who they trust.
Ignoring it is like opening a store but forgetting to unlock the front door.
✅ 77% of small businesses use social media to connect with customers.
✅ 54% of people research products on social platforms.
✅ It’s free (mostly) — perfect if you’re budgeting every dollar.
👉 Bottom line: It’s not about going viral. It’s about showing up consistently and letting people know your business exists.
Choosing the Right Platform (Because No, You Don’t Need All of Them)
Before we dive into setting up your social media accounts, we take the time to research your industry, audience, and competitors. Not every platform makes sense for every business — and wasting time on the wrong ones can drain your energy and your budget.
Our goal is to help you show up where it counts — where your ideal customers already spend their time.
Here’s a quick look at how different platforms work for different industries:
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Facebook – Think of it as your neighbourhood BBQ. Great for local businesses, community connections, and groups.
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Instagram – The trendy cocktail hour. Perfect for visual businesses — products, behind-the-scenes moments, and stories.
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TikTok – Full of chaotic genius. Short videos, humour, and authenticity thrive here.
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LinkedIn – Business lunch vibes. Ideal for B2B industries, networking, and sharing your expertise.
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Pinterest – Your audience’s inspiration board. Best for DIY, decor, beauty, food, and lifestyle brands.
👉 Pro Tip: We’ll help you select one or two platforms that fit your business best — then focus on building your presence there before expanding. It’s about working smarter, not harder.
What Content Should You Post?
Many business owners worry about what to post. The key is balancing valuable information, human connection, and business promotion. Here are a few ideas:
- Behind-the-scenes content to humanize your brand.
- Educational posts sharing tips or industry knowledge.
- Product or Service Highlights that showcase what you offer.
- Customer Testimonials to build credibility.
- Stories and Reels to boost engagement with quick, digestible content.
👉 You don’t have to be a professional videographer — authenticity wins every time.
Engagement: Don’t Just Post — Start Conversations
Remember, social media is a two-way street.
The goal isn’t just to talk about your business — it’s to connect.
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Respond to comments and messages.
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Engage with other local businesses and your audience.
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Ask questions and invite feedback.
👉The more active you are, the more likely your content will be seen.
Common Social Media Mistakes to Avoid
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Posting inconsistently and expecting results.
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Using social media strictly as a sales platform.
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Ignoring comments or messages — potential customers notice.
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Focusing on follower counts instead of engagement.
👉 Consistency and connection matter far more than chasing algorithms.
Helpful Tools to Get You Started
Starting a business can feel overwhelming, and we get it — you’re not in this alone. At Inside The Cart, our services are designed to alleviate the typical startup struggles. We’re here to make things easier so you can focus on what matters most: growing your business.
We know most new business owners don’t have the time or budget for professional social media management — yet. Thankfully, there are great tools that make things easier:
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Canva – Simple graphic design with ready-made templates.
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Later or Buffer – Schedule posts and stay consistent.
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CapCut or InShot – User-friendly video editing apps.
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ChatGPT – Generate ideas, write captions, or brainstorm content.
But it doesn’t end there! Inside The Cart offers service packages designed to take some of the heavy lifting off your shoulders. We’ll help you set up your social media presence and get your content rolling, so you’re not left struggling.
We're here to compile, organize, and simplify it for you — so you can focus on what you do best: running your business.
Are you interested in getting some help with your business? Click the link below to schedule your Free Consultation with Calendly!
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